Director of Marketing


Director of Marketing

We are looking for a dynamic and seasoned marketing leader with a passion for the outdoors.

This leader will be responsible to deliver global strategic marketing leadership across the business with key areas of responsibility that include product marketing, consumer engagement, insights & analytics, dealer enablement and digital marketing.

S/he will be responsible for the development of revenue-generating strategies and directing brand execution through innovative marketing programs designed to support both B2C and B2B engagement. The role is integral to fueling continued growth for the brand and will be responsible for managing a multi-million-dollar budget to deliver optimal marketing impact and increased customer value.

Responsibilities include:

Align with overall business goals and ensure every consumer touch point is in line with the business objectives and generating a return for the brand:

  • Drive global brand building to enhance leadership position and the position brand to meet the changing needs of consumers
  • Develop and implement strategic marketing plan in alignment with business objectives
  • Evaluate marketing operations across the brands as needed to drive best in class execution and leverage efficiencies
  • Oversee the development and execution of product launch plans, dealer marketing, sales promotions and product lifecycle marketing
  • Ability to drive business outcomes and prioritize marketing support that delivers the greatest return to the business
  • Work cross functionally with category management, sales and product development to ensure 360-degree execution of the commercialization plan
  • Drive digital transformation in partnership with division digital marketing department to deliver on contemporary brand experiences that are measurable and garner consumer insights depth
  • Leverage and build talent, tools and internal practices to increase the capability of the function

Key Requirements

  • Bachelor’s degree in Marketing or Business, MBA preferred
  • 10+ years marketing/management and leadership experience with a consumer product driven company
  • Experience bringing products to market for big brands with revenue over $200 million
  • Achievements in building or repositioning leading brands
  • Understanding of dealer product distribution and ecommerce transformation within traditional dealer-driven businesses
  • Ability to work cross functionally with sales, category management, product development, engineering and other disciplines
  • Ability to lead or influence remote talent
  • Experience driving marketing KPIs and comfort adapting process or projects based on performance
  • Demonstrated leadership skills to inspire teams
  • Willingness to travel, up to 30%
  • Ability to be hands-on, and work in a dynamic, entrepreneurial, deadline driven environment
  • Ability to juggle multiple projects at once, last minute requests and quick turnarounds with a positive attitude
  • Must love the outdoors and working in the outdoor industry
  • Event strategy is a plus
  • Matrix reporting experience is a plus
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575 E. Big Beaver Rd. Suite 150
Troy, MI 48083

Joe Beyer
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