Vice President of E-commerce, DTC

The VP of E-commerce will be responsible for managing and growing the company’s e-commerce presence, with a focus on delivering an exceptional online shopping experience and maximizing revenue through digital channels. This role involves a hands-on approach to executing our e-commerce strategy, working closely with marketing, product, and technology teams to optimize performance and deliver on growth goals.
Responsibilities:
E-commerce Strategy: Develop and execute a results-driven e-commerce strategy to drive online sales and grow our customer base, ensuring alignment with overall brand objectives.
Digital Marketing: Manage marketing team to plan and implement digital marketing initiatives, including SEO, PPC, email marketing, social media advertising, and influencer collaborations, with a focus on increasing traffic and conversions. Work with creative team to ensure a variety of marketing content/assets are created, tested and scaled to optimize outreach, education and conversion.
Customer Experience Optimization: Lead the continuous improvement of the e-commerce site’s user experience, leveraging data insights and best practices in UX/UI to enhance the shopping experience and drive higher engagement.
Sales Performance & Reporting: Analyze and report on e-commerce performance, key metrics, and trends, using data to make informed decisions and adjustments to marketing, promotions, and pricing strategies.
Website Management: Oversee day-to-day management of the e-commerce platform, ensuring optimal performance, site speed, and mobile responsiveness.
Product Management: Work with product and operations teams to ensure inventory accuracy, timely product launches, and seamless fulfillment of online orders.
Team Collaboration: Collaborate cross-functionally with internal teams (marketing, design, tech) to ensure smooth execution of campaigns, product launches, and website updates.
Vendor & Partner Relationships: Manage relationships with third-party vendors, including platform providers, payment gateways, and fulfillment partners.
Stay Current: Keep up-to-date with the latest e-commerce trends, technologies, and industry best practices to ensure the company remains competitive in the digital space.

Requirements:
• Bachelor’s degree in Business, Marketing, E-commerce, or a related field.
• 10+ years of experience in e-commerce or digital marketing, with a strong focus on driving revenue and improving customer experience.
• Proven experience in the consumer household product industry preferred.
• Hands-on experience with e-commerce platforms such as Shopify, Magento, or WooCommerce, as well as digital marketing tools and analytics platforms (e.g., Google Analytics).
• Demonstrated ability to improve website performance, increase conversion rates, and manage digital marketing budgets efficiently.
• Strong analytical skills, with a data-driven approach to decision-making.
• Excellent communication skills, both written and verbal, with the ability to collaborate across departments and manage external partners.
• Leadership experience with a track record of building and managing effective teams.

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Contact

Address
575 E. Big Beaver Rd. Suite 150
Troy, MI 48083


Joe Beyer
248-524-9762
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